The Hook Group | About

The Hook Group is made up of 2 in house divisions Our Social Marketing Agency The Hook Labs and our Media Brand The Hook
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The Hook Group is made up of 2 in-house divisions. Our social marketing agency The Hook Labs and our media brand The Hook.

Our Divisions


Combining our content, marketing, influencer and commerce expertise, we provide the rocket fuel to scale brands & make them famous on social.

The Hook Labs has picked up 25 industry awards in under two years including social media agency of the year and content studio of the year.


The Hook is a youth entertainment channel known for creating award winning original content that makes its 10m fans laugh or be inspired.

10 million Social fans
50/50 Audience

Our clients